Recent discussions within literary circles acknowledge the growing international prominence of Indian literature in English translation. However, a critical perspective highlights a perceived absence of institutionalized dialogue between India's diverse linguistic traditions facilitated by English translations, a situation differing from European models where translation often bridges various literary heritages. Critics observe that the publishing industry frequently prioritizes commercial success, resulting in multiple translations of certain authors while extensive literary terrains remain unexplored. This market-centric approach is posited to hinder the long-term development of specific writers or languages. A central concern is that English may inadvertently shape literary content to align with external expectations, prompting a crucial inquiry into the definition and intended beneficiaries of a 'good translation'.
Source: https://indianexpress.com/article/books-and-literature/good-translation-for-whom-vivek-shanbhag-on-indias-loudest-literary-story-10480833/