Tarun Tahiliani’s brand, Tasva, aims to make sophisticated Indian fashion accessible and comfortable for contemporary consumers. The collection integrates diverse traditional Indian design elements with modern aesthetics, presenting attire that blends luxury with attainability. Tahiliani’s design approach focuses on a modern interpretation of Indian heritage, making formal wear more reachable and elevating daily dressing. Through Tasva, Tahiliani seeks to translate and represent a confident and global Indian identity within the fashion landscape.
Source: https://indianexpress.com/article/lifestyle/fashion/silk-soul-and-the-seam-of-time-tarun-tahilianis-tasva-for-the-modern-maharaja-lakme-fashion-week-2025-10301999/