YouTube is expanding its artificial intelligence (AI) powered shopping tools and creator-led commerce initiatives within India. The newly implemented AI tool aims to identify moments of high viewer engagement, complementing creators’ existing manual product tagging capabilities. The platform also plans to test the tool’s capacity for automatic detection and tagging of eligible products mentioned in videos later this year.
To support these efforts, YouTube has established new merchant partnerships with Nykaa and Purplle. The YouTube Shopping Affiliate program, introduced in India last year, facilitates creator monetization through features such as Product Stickers on Shorts and a Chrome Extension designed for product saving and tagging. Currently, more than 40 percent of eligible creators in India participate in this program, contributing to 3 million videos that feature affiliate product tags.
Data indicates YouTube’s increasing significance as a shopping channel in India, with over 200 million logged-in users engaging in shopping-related searches. Furthermore, 85 percent of surveyed users reportedly trust creator opinions on brands and products presented on the platform.
Source: https://indianexpress.com/article/technology/artificial-intelligence/youtube-expands-ai-shopping-tools-india-creator-led-commerce-10299105/