This message informs a user that they are currently recognized as an ETPrime member. To ensure the full enjoyment and availability of all member-exclusive benefits, specific login instructions are provided.
The user is advised to first log out of any account they may currently be logged into. Subsequently, they should then log back into the system utilizing their designated ET Prime credentials. This process is outlined as essential for properly accessing and utilizing all features associated with their membership.
Source: economictimes.indiatimes.com